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Terms & Conditions

1. Introduction

1.1 Agreement

These Terms and Conditions govern your access to and use of the Goo Auctions website and any associated services. By accessing , interacting and registering for an account and using the website, you confirm your agreement to be legally bound by these Terms.

1.2 Nature of Services

Goo Auctions provides an online market platform connecting the public seeking to purchase auction vehicles from Japan.

1.3 Acceptance of Terms

If you do not agree to these Terms, you must not register, access, or use the Goo Auctions website. Continued use of the website constitutes your acknowledgment and acceptance of these Terms.

2. Definitions

Unless the context indicates otherwise, the following definitions apply throughout these Terms:

  • Account: A personal or business account registered by a User on the website.
  • Agreement: These Terms and Conditions, including any updates or supplements issued by Goo Auctions.
  • Buyer: A User who purchases or intends to purchase a vehicle or related service via the webiste.
  • User: Any individual or legal entity, whether Buyer, registered or using the website. Users with deactivated or terminated accounts are excluded.
  • Services: The Platforms functionalities, including:

  Vehicle listings and searches;

  Communication tools 

  Any additional features introduced by Goo Auctions.

  • Platform: The Goo Auctions website and any associated services.
  • Personal Data: Information that can identify an individual, as defined by applicable data protection laws.
  • Transaction: Any purchase or auction activity conducted via the website.
  • Party/Parties: Refers to Goo Auctions and/or the User(s), depending on the context.
3. Account Registration

3.1 Eligibility

To use the Platform, you must be at least 18 years of age and legally capable of entering into binding agreements.

3.2 Registration Process

You must provide accurate, current, and complete information as part of the account creation process. Providing false or misleading information may result in immediate suspension or termination of your Account.

3.3 Verification and Account Security

You authorize Goo Auctions to verify your identity using third-party services or governmental databases, in line with applicable law. You are solely responsible for safeguarding your login credentials. You must promptly inform us of any unauthorized access or suspicious activity linked to your Account.

3.4 Single Account Limitation

Unless explicitly authorized by Goo Auctions, you may only maintain one active Account. We reserve the right to merge or disable duplicate Accounts without prior notice.

4. Use of the Platform

4.1 Permissible Use

You agree to use the Platform solely for lawful purpose in accordance with these Terms and all applicable laws.

4.2 Listings and Content Responsibilities

  • For Buyers: You are responsible for conducting due diligence, including verifying vehicle information before completing a purchase.
  • Prohibited Content: You may not post content that is unlawful, deceptive, defamatory, offensive, or infringes the rights of other users.


5. Role as an Intermediary

5.1 Dispute Resolution

Any dispute related to a transaction between Users or between a User and a third-party service provider must be resolved directly among the concerned parties. Goo Auctions may, at its discretion, offer support but assumes no liability.

6. Fees and Charges

6.1 Platform Fees

All applicable charges will be disclosed in advance. Read our FAQs

6.2 Third-Party Fees

These charges and fees are governed exclusively by the agreements with the respective third-party providers. Goo Auctions does not set or collect these fees.

6.3 Taxes

Users are solely responsible for any applicable taxes, duties, or levies related to transactions made via the website.

7. Warranties and Obligations

7.1. User Warranties

By accessing or using the website, you represent and warrant that:

  • You will comply with all applicable laws and regulations;
  • You will not participate in any fraudulent, deceptive, or unlawful activity;
  • You possess the legal capacity, rights, and authority to, purchase, or transact with respect to any vehicle or related service on the website.


8. Disclaimer of Liability

8.1. Platform Provided "As Is"

Goo Auctions offers the webiste and its services on an "as is" and "as available" basis. We make no express or implied warranties, including but not limited to warranties of uninterrupted operation, merchantability, or fitness for a particular purpose.


8.2. Limitation of Liability

To the maximum extent permitted by law, Goo Auctions disclaims liability for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits or business opportunities, even if advised of the possibility of such damages.

8.3. Third-Party Websites

The Platform may contain links to external websites. These links are provided for convenience only, and Goo Auctions assumes no responsibility or liability for the content, products, or services offered by any third party.

9. Privacy and Data Protection

9.1. Data Collection

Goo Auctions collects and processes personal data in accordance with applicable data protection laws and our Privacy Policy. By using the Platform, you consent to such collection and processing.

9.2. Data Sharing

To facilitate services, including auctions, your personal data may be shared with other authorized third parties, all of whom are required to handle your data in accordance with the law.

9.3. User Rights

You have the right, subject to applicable law, to request access to, correction of, or deletion of your personal data. 


10. Indemnification

You agree to indemnify, defend, and hold harmless Goo Auctions, its affiliates, officers, and employees from any claims, damages, losses, liabilities, and expenses (including legal fees) arising out of or relating to:

  • Your breach of these Terms or any related agreements;
  • Your misuse of the Platform or Services;
  • The provision of false or misleading information;
  • Any transaction-related disputes or misconduct.
11. Suspension and Termination

11.1. User-Initiated Termination

You may terminate your account at any time via your user dashboard or by contacting support. Termination does not absolve you of obligations incurred prior to closure.

11.2. Termination by Goo Auctions

Goo Auctions may suspend or terminate your account, in whole or in part, without prior notice or liability, if:

  • You violate these Terms or any applicable law;
  • You fail to make the required payments;
  • Fraudulent or suspicious activity is detected;
  • We are legally required to do so.

11.3. Consequences of Termination

Following termination, your access to the Platform will be revoked. You will remain liable for any outstanding obligations incurred before termination.

12. Intellectual Property

12.1. Platform Ownership

All intellectual property on the Platform, including content, media, graphics, software, and trademarks, is the property of Goo Auctions or its licensors. No rights are granted to users except as expressly authorized.


13. Force Majeure

Goo Auctions shall not be liable for any delays or failures resulting from causes beyond our reasonable control, including but not limited to natural disasters, acts of God, war, labor disputes, pandemics, governmental restrictions, or telecommunication disruptions.

14. Dispute Resolution

14.1. Informal Resolution

You should first seek to resolve disputes directly with the relevant party. Goo Auctions may offer assistance, but does not guarantee resolution.

14.2. Governing Law

These Terms are governed by the laws of the Republic of Kenya (or as otherwise specified). Legal proceedings shall be brought before courts with jurisdiction in Kenya.

15. Changes to Terms

Goo Auctions reserves the right to modify these Terms at any time. Notice may be provided via the Platform or through contact information you provide. Continued use of the Platform constitutes your acceptance of the revised Terms.

16. Severability

If any provision of these Terms is deemed invalid or unenforceable, the remaining provisions will remain in full force and effect.

17. Entire Agreement and Waiver

17.1. Entire Agreement

These Terms, along with the Privacy Policy and any referenced agreements, constitute the full agreement between you and Goo Auctions regarding the Platform.

17.2. Waiver

Failure by Goo Auctions to enforce any provision shall not be construed as a waiver of its rights under these Terms.

17.3 Marketing Communications

By using the Platform, you agree to receive marketing messages from Goo Auctions via email, SMS, or other channels. You may opt out at any time by using the unsubscribe links or contacting us directly.

18. Auctions

18.1. Bidder Registration

  • Account Creation: Bidders must register and secure their accounts with a password and 2FA (two-factor authentication)
  • Unique ID: Upon successful registration, bidders receive a unique, non-transferable registration number.
  • Responsibility: Bidders are fully accountable for all bids made using their account credentials.
  • Eligibility: Bidders must be legally competent, agree to these Terms, and provide accurate information.

18.2. Online Bidding

  • Currency: All bids must be made in Kenyan Shillings (KES), Japanese YEN, or United States Dollar USD
  • Validity: Bids are valid only upon payment of the required fee within the designated timeframe.
  • Duration: Vehicles are listed with a timer displaying the auction period.
  • Limitations: Goo Auctions is not liable for technical failures that impact bidding.

19.3. Auction Sale Terms

  • Inspection: Goo Auctions is solely responsible for inspection and verification of vehicle condition.
  • Information Disclaimer: Vehicle descriptions are for convenience only and do not replace due diligence.

19.4. Finalization of Sale

  • Winning Bid: The highest qualifying bid at the end of the auction wins. An award letter with payment instructions.


20. Notices

20.1. From Goo Auctions

We may issue notices via email, SMS, or Platform notifications based on your provided contact details.

20.2. To Goo Auctions

All communications to Goo Auctions must be sent to: support@gooauctions.com or via official channels listed on our website.

21. Contact and Support

For assistance, please contact:

Support availability may change. Please refer to our website for current service hours.